This campaign was created in COMM 425, Advanced Advertising Campaigns, at Penn State University during a two semester-long project through the American Advertising Federation (AAF) National Student Competition (NSAC). This year's competition client was Ocean Spray cranberry products.
This campaign was created in COMM 424, Advertising Campaigns, at Penn State University during a semester-long project. The category was consumer packaged goods and my group decided on Pringles.
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Group members: Alexander Andreades, Angela Feick, Anna James
This campaign was created in COMM 422, Advertising Media Planning, at Penn State University during a semester-long project. The category was yogurt brands and my group chose Yoplait.
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Group members: Yiyun Feng, Molly Jennings, Mariana Mata, Kirsten Reilly